Why human-centered design?
There is something intensely satisfying about reaching a goal. That’s how people using your services and products should feel. We employ human-centred and data-informed approaches to design intuitive experiences for people. We offer the whole customer-centric package, from business model and product innovation to service design, product strategy and digital product development.
Getting started with human-centered design and CX strategy
The customer is king. Creating experiences that draw people in and keep them coming back should be a strategic imperative for your company.
Our deep understanding of human needs will help you reframe complex problems, capture untapped opportunities and design human-centered solutions. We put the customer at the centre of a multidisciplinary, agile design approach. Strategic alignment, design practices and technology all center on the customer journey. We employ human-centered design methods across the entire product service experience through iterative, incremental activations. Customer-driven design often leads to enterprise transformation at speed and scale, laying the groundwork for continuous innovation.
Our human-centered design process
Every service and every product should deliver that ‘aha!’ moment when the user realizes it works for them, makes life a little easier and is worth their time. It’s a feeling people will want to relive.
We’ll help you elevate your customer experience by pinpointing where and how to wow people, turning average encounters into truly memorable ones. Together, we’ll deepen customer loyalty, increase brand equity and share of wallet by strengthening the relationship between your existing and potential customers and your business.
Combining customer-driven design and data-driven digital solutions
Lean and nimble startups are launching products and services faster than their established competitors can create a business case. A deep understanding of what customers do and why they do it is vital. Actionable customer and competitive data is an integral part of customer-driven design.
We’ll help you design, build and launch new digital products and services by targeting growth opportunities through design and data-driven experimentation. We’ll help you differentiate and grow your businesses by designing experiences that forge strong customer relationships. Combining human-centered design with data science, our solutions are infused with empathy for as well as insight into customer motivations, behaviours and values.
OUR CASE STUDIES ON HUMAN CENTERED DESIGN
VR Group
Transforming a railway operator’s passenger ticket sales channels
Lufthansa
A future digital concept for airport lounges
Tallink Silja
The resilient future belongs to those with the best customer experience
K-Ruoka
The ultimate grocery shopping buddy in your pocket
Nokian Tyres
Measuring tyre condition to improve road safety
City of Helsinki
Less hassle for residents and employees parking in Helsinki
Plan International
Recognition and protection from birth
East West Railway Company
Future thinking for the next generation of rail travellers
HUMAN CENTERED DESIGN INSPIRATION ON OUR BLOG
- Innovation & Design|
A guide to accessible design for connected products and services
When designing with accessibility in mind, we maximize the chances of everyone being able to properly use a product - regardless of ability, context, or situation. Accessibility is often discussed in the context of single or specific technologies like…
- Innovation & Design|
7 design principles for IoT
Designing IoT solutions and services create totally new design challenges that need different capabilities
- Learning|
Introduction to data-driven design - a designer perspective
Data-driven design is a philosophy of evidence based design applicable to digital service at all levels of design. This article describes the central arguments of the approach and introduces the new powers given to designers.
- Innovation & Design|
Experiences of Data-driven Design from Futurice Exponential
Futurice Exponential, our transformation program to renew Futurice and our clients by improving knowledge and flow of work with data, design & AI. Here, in our second blog on the data & design topic, we share the best practices of how these functions…
- Learning|
An example of functional design
In this blog post we'll walk through the technical design of one part of a ((not yet public nor completed) web application made by Futurice.
- Innovation & Design|
Six attributes of a good service designer
I am a service designer. I never imagined I’d be doing what I do now when I started studying industrial design in the early 2000s.
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