With digitalization transforming the media industry, companies of all sizes must remain highly responsive while keeping a close eye on issues like data, content distribution and editorial planning. Meanwhile, ongoing developments in the digital arena and on social media create a requirement for even local outlets to be competitive on the global stage.

The digital transition in the media landscape is jeopardizing old ad-funded business models and creating pressure to find suitable subscription-based solutions. With machine learning and artificial intelligence taking a front seat, there are also ethical concerns to address around transparency, privacy and user data, including GDPR.

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MEDIA IS CHANGING RAPIDLY

## CONSOLIDATION DRIVEN BY PLATFORM CAPABILITIES

Digital capabilities can be scaled without significant costs or delays, and this will drive consolidation in the media industry. Media companies are undergoing a transformation from brand-centric models to a focus on platforms that can support multiple brands and act as hubs for connecting customers, data, content production and ad capabilities. Successful platforms will prioritize the end-to-end customer experience, from omnichannel, multimodal and personalized content consumption to seamless subscription purchases.

The importance of first-rate customer experiences in the consolidation race is also driving organizational change. Media companies that empower their teams and shift from project focus to product thinking and an agile culture will be in a stronger position to uncover optimal solutions and cater for their customers. Ultimately, the winners will be those who learn the fastest.

As the media sector continues to evolve, how can your business not only survive, but thrive? We are equipped and ready to guide you as you take the next steps on your digital transformation journey.


## How Futurice can support your media business

Our focus is on empowering you to integrate data into all your processes, from strategic planning to the lean development and maintenance of scalable, low-cost systems including content distribution platforms. We can also help you introduce new data-enabled business models that enable you to keep up with the fast pace of digitalization in the media sector.

We simplify the complex and co-create new innovations – from strategy, cultural change, brand identity and storytelling to service design and adopting cutting-edge technologies. Combined with the smart use of data, these will enable you to understand your end customers' behavior and harness it as a driver for sales. In ecommerce, we cooperate with our digital sales consultancy Columbia Road.


Identifying the most critical development goals


Renewing business processes to support digital transformation and co-creating ecosystems with other industry players


Developing more sustainable operations, business models and services


Using data to improve organizational processes and transparency


Building a future-capable organizational culture that helps attract and retain the necessary talent


Adopting emerging technologies such as big data, virtual reality, AI and machine learning, etc.


Engaging customers through personalized services and an improved, more accessible user experience


We help media organizations solve challenges such as

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Identify what your customers really need, not just what they want.


Define what needs to be done to get there.


Use an agile approach to organize a multidisciplinary team with the right competencies.


Combine data and the latest technologies to create the ultimate customer experience, increase operational efficiency and more.


When getting started, our first steps are to

Sanoma

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A world-class news platform drives growth

Sanomatalo

Next-level editorial workflow and insight using AI

Sanoma Hero

Providing engaging content recommendations with journalistic integrity at the biggest daily newspaper in the Nordics

MEDIA CASE STUDIES

An organizational guide to machine learning business cases: Sanoma

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Hate speech detection

Mockup of the Ilta-Sanomat mobile Frontpage  

Ilta-Sanomat mobile website

From bits to pieces: How design systems improve collaboration

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The media industry is undergoing a rapid transformation. Futurice helps media companies to embrace new opportunities and deliver groundbreaking digital experiences!

Stepping up to the front line in media’s digital evolution and transformation