Digital capabilities can be scaled without significant costs or delays, and this will drive consolidation in the media industry. Media companies are undergoing a transformation from brand-centric models to a focus on platforms that can support multiple brands and act as hubs for connecting customers, data, content production and ad capabilities. Successful platforms will prioritize the end-to-end customer experience, from omnichannel, multimodal and personalized content consumption to seamless subscription purchases.
The importance of first-rate customer experiences in the consolidation race is also driving organizational change. Media companies that empower their teams and shift from project focus to product thinking and an agile culture will be in a stronger position to uncover optimal solutions and cater for their customers. Ultimately, the winners will be those who learn the fastest.
As the media sector continues to evolve, how can your business not only survive, but thrive? We are equipped and ready to guide you as you take the next steps on your digital transformation journey.