The heart of the mobility industry is evolving — it's time to drive that change.
You'll need to do two things: give consumers more control of their data and deepen trust in your brand.
Key insights
01
A grand market entrance - how to successfully design an urban mobility ecosystem
Rapid urbanization, technological progress, and changing customer expectations are pressuring strategic thinking and design processes of urban mobility providers. The service customers are demanding can only be delivered by integrated urban mobility ecosystems.
02
Building trust and creating value – how to use data in mobility ecosystems
Car manufacturers are entering an uncharted territory as consumer priorities are shifting in the automotive market. To come out on top, the industry will need to understand the role of data in the future and focus on building trust in the changing business landscape.
03
Leveraging the power of trust and data in urban mobility
The mobility landscape is prone to radical and far-reaching change. Luckily, it is not the first sector to get disrupted. Certain things are very likely to play out similarly to other business sectors - and companies can capitalize this while carving out their competitive advantage.
04
The long haul - how to win the race for the future of urban mobility
As rapid urbanization creates a demand for better urban mobility, efforts to provide people with the services they need are hampered by the last two decades of mobility providers trying to build their own ecosystems.
VIEWS FROM THE MOBILITY INDUSTRY
Interview with Dr. Martin Vetter, TÜV SÜD
To design urban mobility of the future, providers need to get connected for integrated, joint value propositions and ensure seamless and integrated data flows within the trusted mobility hub.
Read more
Interview with Valentin Jahn, CAR2AD
What the mobility industry really needs is a more efficient use of urban spaces and digital technologies in the cities. To ensure that, mobility providers need to really understand their customers and build trust.
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Interview with Ben Steinmetz, MAN Truck & Bus SE
Cooperation and coopetition are key for players in the mobility industry. Integrated into a network, they need to stay flexible and adaptive to change and new opportunities to remain successful.
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Interview with Katharina Wagner, Mobility Expert
Authorities and operators should collaborate on smart mobility solutions, to make it as easy as possible for residents to choose alternative mobility options to the private car. The key is cooperation and a true give and take of both, authorities and mobility providers.
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Interview with Christian Höber, Pinkbus
Data is extremely important in the planning process of mobility services. When developing a new route for long distance bus travel we need to know how many people are traveling on the route and which mode of transportation they are currently using and why. Without these touchpoints, route expansion would simply be trial and error.
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Interview with Augustin Friedel, Mobility Expert
Integrated ecosystems are a hot topic on public policy levels. As a service provider, being open for partnerships can improve relations to local decision makers. Some cities have already decided that service providers need to get integrated in platforms if they want to operate in the market.
Read more
Insights
What needs to happen in order to win the game
Understand customer needs and provide value
What you need to do: If you want your customers to share data, you need to maximise the value of the collected data - both for your customers, and your company - and clearly show the value to your customer.
How we can help: To succeed with data, you need to be human-centered. We work with you to identify the right customers and their specific desires, match customer and business value and build the right ecosystems around it.
Create trust and gain loyalty by showing the value of sharing data
What you need to do: Build trust and loyalty as basis for successful data-driven ecosystems. If one of them is lost, it is very difficult to regain.
How we can help: We help you identify “Trust Triggers” in your customer journeys, measure your “Trust Battery” constantly and formulate a data handling processes that supports you in prioritising trust. To gain loyalty we help you develop comprehensive and tailored user experiences over the entire usage period.
Ensure access to data and create value
What you need to do: To ensure continuous access to customer data you need to identify and secure business critical touchpoints, measure their data maturity and improve the data collection.
How we can help: We support you in detecting crucial brand touchpoints and identify which activities are feeding your customer data cycle. We help you to explore opportunities to become the best data custodian for your customers and run a customer data sprint to look at services and offerings from an unbiased data perspective.
Reference cases
Our Mobility Approach in the Global Press
GET IN TOUCH WITH OUR MOBILITY EXPERTS
Helmut Scherer
Managing Director
+49 176 1101 7722
helmut.scherer@futurice.com
Yannick Engel
Innovation Director
+49 151 1134 7954
yannick.engel@futurice.com
Claes Kaarni
Head of Business Development, Stockholm
+46 73 250 73 71
claes.kaarni@futurice.com
David Mitchell
Managing Director
+44 7805 149369
david.mitchell@futurice.co.uk
Gianni Cardone
Design Director
+49 176 1101 7739
gianni.cardone@futurice.com
Jan Korsanke
Design Director
+49 151 1134 7965
jan.korsanke@futurice.com
