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Rethinking Mobility

Why mobility innovation must love data and ecosystems.

The heart of the mobility industry is evolving — it's time to drive that change.

You'll need to do two things: give consumers more control of their data and deepen trust in your brand.

Key insights

  • 01

    A grand market entrance - how to successfully design an urban mobility ecosystem

    Rapid urbanization, technological progress, and changing customer expectations are pressuring strategic thinking and design processes of urban mobility providers. The service customers are demanding can only be delivered by integrated urban mobility ecosystems.

  • 02

    Building trust and creating value – how to use data in mobility ecosystems

    Car manufacturers are entering an uncharted territory as consumer priorities are shifting in the automotive market. To come out on top, the industry will need to understand the role of data in the future and focus on building trust in the changing business landscape.

  • 03

    Leveraging the power of trust and data in urban mobility

    The mobility landscape is prone to radical and far-reaching change. Luckily, it is not the first sector to get disrupted. Certain things are very likely to play out similarly to other business sectors - and companies can capitalize this while carving out their competitive advantage.

  • 04

    The long haul - how to win the race for the future of urban mobility

    As rapid urbanization creates a demand for better urban mobility, efforts to provide people with the services they need are hampered by the last two decades of mobility providers trying to build their own ecosystems.

Download our whitepaper

Rethinking Mobility - Why mobility innovation must love data and ecosystems

This whitepaper is a collection of Futurice thinking on the Now and the Next for mobility brands.


The car is dead, long live the mobility ecosystem

A mix of rapid urbanization, technological advancements, and changing customer expectations is pressuring strategic thinking and design processes of urban mobility providers. The service customers are demanding can only be delivered by integrated urban mobility ecosystems.

What needs to happen in order to win the game

  • Understand customer needs and provide value

    What you need to do: If you want your customers to share data, you need to maximise the value of the collected data - both for your customers, and your company - and clearly show the value to your customer.

    How we can help: To succeed with data, you need to be human-centered. We work with you to identify the right customers and their specific desires, match customer and business value and build the right ecosystems around it.

  • Create trust and gain loyalty by showing the value of sharing data

    What you need to do: Build trust and loyalty as basis for successful data-driven ecosystems. If one of them is lost, it is very difficult to regain.

    How we can help: We help you identify “Trust Triggers” in your customer journeys, measure your “Trust Battery” constantly and formulate a data handling processes that supports you in prioritising trust. To gain loyalty we help you develop comprehensive and tailored user experiences over the entire usage period.

  • Ensure access to data and create value

    What you need to do: To ensure continuous access to customer data you need to identify and secure business critical touchpoints, measure their data maturity and improve the data collection.

    How we can help: We support you in detecting crucial brand touchpoints and identify which activities are feeding your customer data cycle. We help you to explore opportunities to become the best data custodian for your customers and run a customer data sprint to look at services and offerings from an unbiased data perspective.

  • Reference cases
    Our Mobility Approach in the Global Press

    Connect, now! Digital transformation in the mobility sector

    How can mobility players gain a comprehensive understanding of their available data and make the best use of it? The advantage is with whoever can link the understanding of their data with their strategy. Read more about successful digital transformation in the mobility industry here.

    Source: Vision Mobility (German)

    • Helmut Scherer

      Managing Director

      +49 176 1101 7722


    • Yannick Engel

      Innovation Director

      +49 151 1134 7954


    • Claes Kaarni

      Head of Business Development, Stockholm

      +46 73 250 73 71


    • David Mitchell

      Managing Director

      +44 7805 149369


    • Gianni Cardone

      Design Director

      +49 176 1101 7739


    • Jan Korsanke

      Design Director

      +49 151 1134 7965


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