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The car is dead, long live the mobility ecosystem

The world’s leading car producers have spent a century developing and refining their brands, with the car always sitting at the core of their offer. As such, the industry is built around engineering and design: creating perfectly built cars, with a balance of parts working smoothly and precisely together, and a continuously refined driving experience. However, in today’s world, cars alone and the services built around them won’t be enough to sustain auto companies.

car-mobility-optimized

Author

  • Portrait of Gianni Cardone
    Gianni Cardone
    Design Director