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The 2024 Futurice E40 — Who’s who in the EV revolution

Our 4th annual E40 report surveys the companies making the biggest impact on e-mobility. We spotlight the most innovative EV players meeting commercial challenges and fierce competition in the race to net-zero. This edition zeroes in on the people and brands responding to these pressures – see who’s who in electric mobility and download the Futurice E40.

Futurice UK E40 - Who's who in the EV revolution - June 2024

About the report

We’re entering a more challenging phase in EV adoption which is pushing the industry to fresh heights in terms of innovation, partnerships and boundary-stretching ideas. This year’s entrants are rising to the challenge, with startups experimenting with everything from vehicle-to-grid (V2G) tech to new battery technology and hydrogen-electric powertrains for light airplanes.

Regulatory and commercial pressures make for a complex situation, and the E40 stars are typically navigating this with a software-first mindset to solve the dilemma of emobility that’s both affordable and accessible.

From heavyweight OEMs to aviation pioneers and community energy startups, this year’s E40 ranks the runners and riders shaping tomorrow’s electric world using four key metrics:

  • Ambition & Potential – level of commitment to driving the mobility energy transition
  • Impact – scale of impact delivered to date
  • Innovation – ability to create new ideas, products and technologies
  • Momentum – the necessary impetus to move the business forward in a highly competitive environment

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