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Future is where design meets data

The essential rule of good decision-making is to know two things: what is going on and how to react to it. Depending on their data maturity, many customer-centric and data-driven organizations are working on both, yet often acting as though they were separable. As a result, their full potential and competitiveness are lost. What if we stopped following patterns, started looking forward instead of backward, and let design shake hands with data?

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Author

  • Portrait of Annina Antinranta
    Annina Antinranta
    Principal Designer - Emerging Business
  • Portrait of Korhan Buyukdemirci
    Korhan Buyukdemirci
    Principal Consultant, Strategic Design