Back to Industries

Smile – you’ve just paid for your groceries

Zero UI stands for Zero User Interfaces. It is sometimes referred to as the interface-less world, anticipatory tech, ambient computing, calm tech or phygital. It’s about blending digital and physical seamlessly to create frictionless, intuitive, hyper-personal customer experiences everywhere. In a Zero UI world invisible devices and minimal interfaces dissolve into the environment, but react proactively to a user's presence and actions.