Audi EV&me drives the adoption of carbon-free motoring
VW’s 2025 strategic goal is to “make mobility sustainable for us and for future generations”. A key part of this is carbon-free motoring and the adoption of electric vehicles – still a novel choice for most car buyers.
The challenge
We worked with VWFS, SEAT and Audi to design and build a mobile app to demonstrate the benefits of owning an electric vehicle. The app highlights the potential savings and range capabilities by comparing your vehicle and driving habits with an e-tron 50.
Our approach
We built a geolocation feature to allow device (and therefore vehicle) tracking via GPS and Motion Activity Recognition. Collecting this data allows individual consumers to make better informed decisions about how an EV might benefit them.
By offering a direct route for customers to configure and buy a vehicle, we helped connect the discovery and evaluation phase with actual purchase options.
Impact
Our tech choices and architecture ensured VW now have an easily scalable product, with other brands able to make use of core functionality for their own version, and the capacity to continually improve features and user experience. Building in React Native and using TypeScript allowed us to work efficiently to release on both mobile platforms.
Using our Service Vision Sprint methodology meant early insights from potential users about the features of a proposed service. Initial prototypes allowed us to test solutions with users, and we combined this with business design to shape our MVP.
This new tool, available for Android and iOS will help increase consumer awareness of and, ultimately, demand for VW electric vehicles.
About Volkswagen
Volkswagen Financial Services (VWFS) is the leading provider of vehicle finance in the UK. They provide finance and insurance services to customers across the entire Volkswagen Group, including Audi, SEAT, ŠKODA, Porsche, Bentley, Lamborghini, MAN Volkswagen Commercial Vehicles, and of course Volkswagen Passenger Cars.
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