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The Robotic Influencers of our Future: A Minecraft-playing, Twitch-streaming Robot

Ever heard of anything like it before? Me neither. The robot was created as part of Futurice’s project with Yle, the national broadcast company of Finland. Yle produces content for TV, radio, and the web. It has a broad reach of older audiences, but has had trouble reaching younger ones. The goal of this project was to use new technology to reach young audiences — specifically teenagers.

Author

  • Portrait of Minja Axelsson
    Minja Axelsson
    Designer