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Role of Service Design & User Insights in Innovation Process

I gave a speech in a [World Usability Day](  a while ago and heard many interesting talks about innovation and user experience. What seemed to be in common with all these talks and today’s perception of innovation was, that you learn and succeed trough iterations and failures when experimenting with new ideas.


  • Portrait of Mirkka Länsisalo
    Mirkka Länsisalo
    Culture Advisory Lead, Service Designer