Accelerate your data and AI journey with Growth Reinvented, our new book
How can companies grow and generate more revenue with data and AI? What are the relevant commercial models and monetization tactics when talking about data and AI as a corporate asset?
About the book
Business literature, articles and keynote talks often claim that data and AI can “enable completely new business models” – yet they barely offer any descriptions of what these new business models could be. Similarly, executives often complain that their organizations have collected vast amounts of unique high-quality data, but remain incapable of unlocking the business value that these data assets hold.
Growth Reinvented addresses the “what” and the “how” at the core of these problems with an extensive set of tools, designed to help you implement agile, scalable data and AI-based business models.
In a world of unrelenting turbulence, Growth Reinvented will give you dozens of practical real-world examples of how forward-thinking organizations are approaching and tackling the problem, a comprehensive playbook to accelerate your data and AI journey, insights to help you gain the necessary momentum to achieve a crucial competitive advantage, as well as ways to build your organization’s resilience in difficult times.
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How to get started
Book a free sparring session
Start exploring opportunities in data and AI commercialization within your organization with a free short sparring session!
Organize a business model innovation workshop
Start building on your data and AI assets and deliver new customer value – set things in motion with a half-day or full-day business model innovation workshop!
Launch a data and AI monetization sprint
Kick off a data and AI monetization sprint to create a customer-centric roadmap and define the next steps for your organization!
Read more on the Futurice blog
About the Author
Mika Ruokonen is a business professional with vast experience in digital transformation, digital media, ecommerce, digital marketing and software solutions, as well as the use of artificial intelligence in business contexts. Mika has served in several leadership positions related to strategy and business development, innovation management and business transformation, change management as well as sales and marketing. He holds a Doctor of Sciences (Economics) degree from Lappeenranta University of Technology, majoring in international marketing. Mika is passionate about managing innovations and creativity, turning digital technologies and data into fast-growing business, and managing businesses, organizations and teams during technology disruptions.
Data is at the heart of the new connected enterprise
The Futurice introduction to Data & AI
New data and AI-enabled business models – How to set the right ambition level
Mika Ruokonen’s speech at World Summit AI, June 2020
Four paths towards new data driven business
Mika Ruokonen’s guest post on Sitra’s blog
Turn Your Data & AI into Money
Futurice webinar, September 2020
How to turn Data and AI into new business (in Finnish)
Summary of Mika Ruokonen’s keynote at a digital event hosted by Boardman
How to do business with Data? (in Finnish)
Presentation by Futurice’s Mika Ruokonen and Anni Harju in a Helsingin Ekonomit webinar
Want to know more about this?
Mika Ruokonen, Vice President, Helsinki
+358 41 447 5652