Why it matters
SnapSkan is a quintessential Lean Service Creation project: it started with an idea and was refined via a Service Vision Sprint. SnapSkan is a new and groundbreaking way of measuring tread depth and tyre safety. By taking the measurement service to where the drivers are, Nokian and Vianor can raise awareness of tyre conditions and improve road safety.
The pilot proved that people are willing to buy tyres in conjunction with the measurement. In northern markets where tyre sales are traditionally seasonal, SnapSkan provides Nokian with a new channel for sales outside the market served by tyre storage facilities.
The service launch generated a massive amount of international interest, with over 400 articles in the press all over the world, with an estimated media audience of 66 million during its first six weeks in operation.
The service has been rolled out at parking garages and other facilities in five of the biggest cities in Finland, as well as in Oslo, Norway. In addition to the original ramp scanners that cars drive over, selected Vianor locations use handheld devices for added convenience.
SnapSkan is an ongoing project that Nokian Tyres and Futurice together constantly improve, based on data and customer feedback.