A few months ago, Janis from GameDuell came to visit our Berlin office. We sometimes meet to talk about company culture. We share the things we do and inspire each other to try out new practices in order to continuously improve. Janis had been reading Jurgen Appelo’s new #Workout book and shared some really interesting ideas that he had learned. After listening to him, I immediately knew that this book was going to the top of my to-read backlog.
As I read the book, I noticed that there were already many parallels to the culture at Futurice. There were also many new things that I picked up, most recent being the excellent Moving Motivators exercise. But one thing that really struck me was Jurgen’s point about brand proudness.
Jurgen then proposes a T-shirt test:
T-shirt test from Jurgen Appelo's #Workout book.
We had recently ordered all of our employees “Futuhoodies,” so for me the obvious question was, how well would we do on the T-shirt test? I started taking a photo of every Berlin employee I saw wearing the company logo and here are some of the results.
These hoodies can be spotted at the office every day, in customer meetings, restaurants, bars, and airplanes. In fact, even our Managing Director and CEO have sported it (although regretfully I have no picture evidence of that). I would call this passing the T-shirt test with flying, green-tinted colors! The importance of the brand proudness that our hoodies represent is well summarized by Nils, who helped us with copywriting for a couple of weeks at our Berlin office:
Wow! Seeing my colleagues being proud of our brand makes me even more proud to be working at Futurice!
- Olli SalonenSenior Technical Lead