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If you had a choice, would you select speed over safety?

Road safety is generally a topic that sits quite high up on the agenda of companies and authorities. There is, however, a blind spot that no one seems to be particularly interested in – the safety of cyclists. With our new pet project, [The Safe Route](https://futurice.com/saferoute "The Safe Route"), we aim to reduce the number of bicycle accidents by suggesting cyclists the safest route instead of the fastest.

Colorized photo of people on bicycles in Stockholm, Sweden

Author

  • Portrait of Johan Lauri
    Johan Lauri
    Data & AI Tech Lead and Senior Tech Advisor, Futurice