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Why car makers need a kick up the bonnet when it comes to their ecosystem strategies

The pressure is on for auto brands. Whether it's the decline in car ownership among young consumers, or changing expectations about the purpose and functionality of cars, the need to find new business models, new revenue streams and new markets, has never been greater.

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  • Portrait of Nadia Karolainen
    Nadia Karolainen
    Strategy and Culture Lead