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Brand evolution turned out to be an internal communications learning journey

Brand can be an emotional topic for a company – especially in a company culture built on everyone having ownership over the brand. How should a dedicated team drive a brand evolution and gain people’s buy-in?

Author

  • Portrait of Sanni Tiivola-Jurvainen
    Sanni Tiivola-Jurvainen
    Brand Manager
  • Portrait of Simone Mitterer
    Simone Mitterer
    Global Head of Brand and Communications, Germany