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05Technologies that anticipate experiences

Preventive healthcare leads the way


Automation was the first step - the building of routines and algorithms to complete tasks based on historical data. The next step is anticipation - predicting what will happen next, providing the answers to questions before you have time to ask. From retail to logistics, manufacturing, healthcare and smart mobility, anticipatory technologies are about to scale up.

What will change
Industry will move from from automation to anticipatory experiences - intuitive, seamless experiences powered by data, AI and automation. People will receive the answers to questions before they think to ask them. Anticipatory tech is set to bloom in many industries, from self-driving cars and agriculture to smart homes and insurance. Predictive, personalised health-care points the way as one of the current fastest growing consumer areas.

Emerging technologies
Use healthcare as an example, consumers are taking self-care to the next level by harnessing smart gadgets and sensors to measure and fine-tine every activity in their body. They are investing money to track their sleep, stress, physical activity and recovery, following recommendations their devices provide. From a data perspective, people want to do more than track their activities - they want to understand how their genetics impacts their lives. For instance, Thryve Healthcare harmonizes all health data from different consumer devices to provide better insights.

Opportunities worth taking
Businesses are ready to respond to rising demand, with many M&As taking place recently as companies aim to serve consumers by giving AIs holistic data they can use to better anticipate your nutritional, diet, activity, exercise, meditation and recovery needs to name a few. With the right guidance for nutrition and analysing our health data, we will live longer and healthier lives.

This is where the open-minded, the visionaries, the rebels and disruptors design new digital customer experiences for the world to come. Are you one of us?

  • Healthcare

    The whole healthcare industry faces massive disruption as new platform-based predictive healthcare solutions challenge traditional healthcare providers. Remote monitoring will for instance enable the prescription of proactive, preventive actions for patients.

  • Retail

    smart anticipatory tech will enable diets to be tailored in real-time, with optimal nutritional content delivered to your door based on wearable data.

  • Maintenance and operations

    We see intelligence moving from predictive to prescriptive. Connected machines will not only predict maintenance breaks - but also suggest what should be done next, leaving humans free to accept recommendations for maintenance plans.

  • Mobility

    Self driving cars that adjust music, ride quality and ventilation according to your body temperature, schedule and stress levels.

Why is this relevant

Total market

Global healthcare market size 2019 approx. $9 trillion. Global industrial machinery maintenance and repair forecast 2024: $720bn.

Look at these 2024

Proactive wellness alone is evaluated as being a $1 trillion+ industry. Digital therapeutics $9bn market. AI market in 2024: $146bn and IOT market in $935bn.

Top 18 unicorn sniffing smart money VCs, 1376 investments 2018-2020

Artificial intelligence 14%, Health 17%.

Special focus

Myriad sets of image, voice, video, statistical data are impossible for human eyes to analyse and recognise patterns. To anticipate events and provide increased customer value, recognition algorithms help in the detection of patterns, anomalies and correlations.

Things to consider
Technologies that will enable the shift
  • Wearables

    Smart electronic devices that can be incorporated into clothing or worn on the body as implants or accessories. Wearables have proven an invaluable sources of data for service providers and as a point of interaction for users. As wearables get smaller and smarter, their role as a data source and a means to interact with technology will be heightened.

  • P2P trust solutions, blockchain

    Solutions based on blockchain or other decentralization for verifying the privacy and authenticity of the transaction. In large and heterogeneous systems, blockchains can be utilized to add trust regardless of affirmed identity smart contracts. In addition, blockchains can automate essential functions, for example value sharing between necessary parties, as well as enabling the use of a digital currency, either a pre-existing version or a newly-created personal currency for value transfers.

  • Edge computing

    Components that are required to run an ML Algorithm locally on a device. In edge computing, a microcontroller unit (a small chip) is embedded with the ability to perform AI/ML computing offline based on sensor inputs without needing a cloud connection.

  • Cloud computing

    Cloud computing is the on-demand availability of computer system resources - data storage and computing power in particular - without direct active management by the user. Although cloud computing is nothing new, we need to define its role in collaboration with edge computing. Mastering the advanced storage architecture that links the cloud and the edge will be the backbone of user experiences in the future.

  • Computer vision

    Using video image as a source for identifying, analysing and acting (objects & faces to provide access, personalise, charge, recommend, etc.)

  • Sensor technology

    Ultra thin, connected, printable, stretchable sensor technology has the potential to turn every single physical surface into a digital experience. Sensors can track temperature, air, depth, air pressure, touch or other inputs, enabling relevant data inputs for further computing.

  • Speech recognition

    Using voice as a source for identifying, analysing and acting. (e.g. speech to text, identification, measuring, etc.)


  • Adoption of wearables like Oura ring and sport watches

    Visit site

  • Intelligent phone sensors for 24/7 monitoring

    Apple and Samsung

  • Technology is already in place

    The technology is already in place from connections between sensors, IOT, 4G/5G, edge computing, AI, machine learning. It’s about wiring these together for use cases for anticipation

Bet 04Bet 06
Get in touch with our team
  • Tuğberk Duman

    Business Consultant



  • Niina Uusi-Autti

    VP, Emerging Business

    +358 40 546 2335‬


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