Creative Director, Strategist; futu_xperience hub
I am an experienced strategist, marketeer and service designer devoted in helping our clients to create growth through creative use of technology.
I lead Futurice's holistic service creation offering, futu_xperience with a mission of creating truly meaningful services for people to love, and services that bring our clients' business and brand strategy to life.
I am a true believer and a devoted practitioner of Lean Service Creation, Futurice’s renowned service design method specially created for enabling repeated success in service design work.
It is a pleasure to see how brand storytelling can be fully integrated in the service design process for a powerful experience that makes sense and friends.