Data Science

We focus on making a difference for our customers. It’s not about specific tools or reports, but about actions and solutions. Our services cover four themes that enable customer and data-centric service creation.


We use data to analyse, model and predict customer behaviour and help identify new business opportunities. Analytics helps you adapt quickly to better serve the needs of your existing customers and attract the kind of new customers you need. Prediction is a powerful tool for understanding when and why your customers’ needs change and why they might leave.

Methods we use include:

  • Customer segmentation
  • Customer behaviour prediction
  • Financial impact modelling
  • Churn prediction
  • Time-series analysis
  • Conversion optimisation
  • What if -scenario modelling
  • Mobile app analytics


Content is the key. Customers expect high quality and high level of tailoring to their specific needs. We use analytics to understand what content works and why in services, information, products and support. We can help you offer your customers the right content at the right time, even if their needs vary individually and change rapidly.

Methods we use include:

  • Text-mining
  • Pattern and trend recognition algorithms
  • Machine learning
  • Web analytics to understand consumption
  • Key word analysis
  • Search engine management
  • Recommendation engines
  • Computer vision


We use analytics to enable data-driven design decisions that help achieve your business objectives. Analysis of web or application usage data is used to identify user experience issues and uncover the reasons behind them. Designs are improved by A/B or multivariate testing to verify which changes improve the user experience. Intelligent use of surveys is a great way to bring the customer’s voice into the mix.

Methods we use include

  • Gathering insights
  • Identification of goals and metrics
  • Web and mobile app analytics
  • Hypothesis generation
  • A/B (or split) and multivariate testing
  • Monitoring post-launch results
  • Conversion optimisation
  • Quantitative analysis of clickstream data
  • Customer surveys

Business performance

We create measurement strategies tailored to fit your needs. We help you understand how your business is doing. It all starts with finding the right KPIs for the job. We design and implement world-class dashboards and reporting portals to visualize the data produces.

Methods we use include:

  • Data consulting
  • Defining goals, aims and KPIs
  • Setting up tracking and measurement
  • Defining user groups
  • Designing & implementing dashboards
  • Reporting portal implementation
  • Search engine optimisation
  • SEM performance analysis
  • Conversion optimisation

For more information, contact:

Antti Rauhala Lead Data Scientist
Antti Ajanki Data Scientist
Teemu Kinnunen Data Scientist
+358 40 961 3310