Data-driven Design Day

The Best Apps Are Built on Data


UDPATE 2.9.2016:

  • Emails instructing how to claim your ticket will be sent on Tue 5th September and
    this exclusive chance will last for 1 week unlike what previously announced. Sit tight, it's happening!

Join us on Wednesday 21.9.2016 from 12.00 to 17.00 at the legendary Tavastia Club in Helsinki (Urho Kekkosenkatu 4-6).

Come and learn the tricks of the trade from the data rock stars of Supercell, Rovio, Zalando, RedLynx, Elisa/Reaktor, Digital Foodie, and of course Columbia Road .


Data-Driven Design Day 2016 is an afternoon event in downtown Helsinki, where over a hundred Futurice customers and a community of like-minded service creators listen to informative keynotes and mingle.

The program consists of several talks from the leading mobile application professionals in Finland and across Europe. The goal is to share practices and ideas on how to make data work for us, enhance the user experience for customers and bring in more revenue for service owners.

Information for preferred Futurice customers

To ensure that everyone interested gets a seat and a coffee at the venue, please register in advance. The event will be free of charge for our customers who will receive a voucher code for the ticketing. However, the amount of tickets will be limited and we will apply similar, first-come-first-served ticketing process to our customer guests as well.

Pre-registration concluded on 5.9.2016

Ticketing instructions will appear here after priority ticketing has ended.

If you are a Futurice client looking to get a ticket, please contact your account manager or wait for our final email solicitation on 14.9.

Pre-registration and Tickets

Ticketing process for the general public:

1. Pre-registration: June 2016 (now closed)
2. Priority ticket sales: September 2016 (starting 6.9.16, 2 weeks in advance)
3. Final ticket sales: September 2016 (14.9.16)

Right now, the event is open for pre-registration. This preliminary registration is not binding. It will give you  a priority in securing your ticket when the sales opens in September.

The tickets will be sold 2 at a time max for a price under 50 e including admission, cloak services and coffee. Drinks can be purchased at the bar.

Program and Speakers

Speakers and topics (not in the order of appearance), minute schedule will be available by the start of ticketing:

Lassi A Liikkanen : Welcome to DDDD2016 & Data-Driven Design Tools

Ville Suur-Uski (Supercell) Information in Game Design

Juho Paasonen (Zalando) Data-driven Product Design in Fashion e-Commerce

Miikka Ahonen (Rovio) : Dos and Donts of Using Data to Improve Your Product

Otto Virta (Digital Foodie) Design & Data - A Practical View on Using Data in the Design Process

Sampo Hämäläinen (Columbia Road) : Brand Engagement with Data Driven Services in Worldcup 2014 - Case Samsung

Kari Silvennoinen (Redlynx) 2,5 years on the Frontier - Bringing Trials to the service economy

Justus Hämäläinen & Aleksi Rinta-Kauppila (Reaktor) Art Of Experimentation - Case Elisa Kasvutiimi

Venue and Date

Tavastia- klubi

21/9/2016 - 12:00-16:30

Next to Kamppi Subway station at Kamppi Center

Urho Kekkosen katu 4-6
00100 Helsinki

Streaming and Recording

Live stream will be provided, recordings not yet confirmed. Details of streaming will be released on this page week prior to the event.

Best regards, Lassi A Liikkanen, Data-Driven Design Specialist @lassial

For more information, contact:

Lassi A. Liikkanen Digital Analyst Lead