What should we understand about digitalization and what action should we initiate to grasp the opportunities in the business environment profoundly affected by the digitalization? What can we make out of the daily stream of news about new services and devices being brought to us? Where do we currently stand? Here are some gathered facts about the digital business environment in Finland and insights about how we see where things are going. The main point we want to deliver is to make companies look where they are now and adjust their actions based on their situation. The best companies are the ones who understand that they do not know for sure what will work, but have a culture of trying out and to continuously learn.