BARCELONA, Spain – For the mobile industry, Barcelona was the place to be last week. Mobile World Congress, the largest gathering on the industry calendar, brought together almost every stakeholder in mobile for four days of launches, checking out exhibitors, gossip, presentations, schmoozing and parties. A number of us in the Futurice team, a Finnish creative technology company with offices in Berlin, London, Tampere and Helsinki, headed over.
One of the things that was immediately noticeable was how much bigger the 4 Years From Now event had become since last year. Attracting sponsorship from the likes of Audi, Sabadell and Telefonica, it was fantastic to have so many startups orbiting Mobile World Congress, helping to turn what has typically been a bit of an elephants’ dance into more of a lean Macarena.
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