In the area of London where Futurice is located you can't swing a dead cat without hitting a software developer. (Purely figuratively of course, we haven't tried yet.)
Any given Friday as you go out for an after-work pint, you're bound to hear their stories. Often you get manically pitched by a startup "product guy" who's hustling for his life to keep afloat. Other times you meet corporate or big-agency devs venting their frustrations about working in a culture that squashes their passions and ambitions.
When this happens to me, I can only sympathise and listen (which is all they really need, anyway). At the same time it makes me reflect on how lucky I am to be a part of the Futurice team in London. You see, our office location in the borderlands of London City and Shoreditch just happens to be a perfect metaphor for the Unicorn Zone we inhabit.
The Unicorn Zone (not to be confused with The Realm Of The Chilicorn) is what I call the place with a perfect balance of having the support of an established company with a mature culture, but still enjoying the benefits of getting to hack and really make your mark in a team that has everything to prove.
In this spirit, we wanted to distill a few of the dichotomies that makes the Unicorn Zone what it is. Here they are, in living colour.
At this point it probably shouldn't surprise you that we are hiring.